Icon Design – The Steps to Effective

You want people to click on your product or application, and presenting them with an instantly-recognisable icon helps you win that battle. But there's a real art to designing icons - here's five tips to help you on your way.

Cultural traditions and surroundings differ greatly from country to country. Microsoft's brightly-coloured squares or the iconic Apple logo for example, as well as being instantly recognisable, even in a small icon format, are safe images that are unlikely to cause offence or be misinterpreted by different cultures around the world.

Size does matter
Always bear in mind that icons are inherently small images and so they need to be instantly recognisable, whilst at the same time stand out from the rest of the images a user will see on the screen.

Think of the Apple, iTunes or Last.fm icons - all small, bright and clear. Icons very rarely work in isolation. When working with these sets of images neatness and precision is key.

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